Google Ads
Connect your Google Ads account to sync campaigns, ad spend, and export conversions for optimization.
Google Ads
The Google Ads integration connects your search, display, and video campaigns to Atribu. It syncs your full campaign hierarchy with daily performance data and lets you export conversion events back to Google for bid optimization.
What you get
- Full campaign structure: campaigns, ad groups, and individual ads
- Daily spend, impressions, and clicks for every ad
- Automatic traffic classification -- visits from Google Ads are labeled Paid Search
- Conversion export so Google can optimize your bids toward real business outcomes
Connecting Google Ads
Open Integrations
Go to Settings > Integrations in your Atribu workspace.
Start the connection
Click Connect next to the Google Ads card. You will be redirected to Google.
Sign in with Google
Sign in with the Google account that has access to your Google Ads accounts. Grant Atribu permission to read and manage your ad data.
Offline access
Atribu requests offline access so it can sync data in the background without requiring you to be logged in.
Select your customer account
Choose which Google Ads customer account (also called a CID) you want to sync. If you use a Manager Account (MCC), you will see all linked accounts.
What syncs
| Data | Description |
|---|---|
| Campaigns | Campaign name, status, type (Search, Display, Video, Performance Max) |
| Ad Groups | Ad group name, targeting, bid strategy |
| Ads | Ad copy, headlines, descriptions, final URLs |
| Daily Spend | Spend amount, impressions, clicks per day |
Performance metrics like CPC and CTR are calculated in real time from the raw data rather than stored as static numbers.
Google Ads conversion export
Atribu can send conversion events back to Google Ads. This tells Google which ad clicks led to actual business outcomes (leads, appointments, purchases), so its Smart Bidding algorithms can optimize toward the results that matter to your business.
For example, if most of your paying customers come from a specific keyword group, Google will learn to bid more aggressively on those keywords.
Click ID tracking
Google automatically adds a gclid parameter to the URL when someone clicks your ad:
https://yoursite.com/landing-page?gclid=Cj0KCQj...Atribu detects this click ID and uses it to:
- Classify the visit as Paid Search in your traffic breakdown
- Link the visitor to the specific Google Ads campaign and ad group
- Track whether that visitor later converts
You do not need to set up UTM parameters manually -- gclid handling is automatic.
Troubleshooting
I do not see my ad accounts
If your Google Ads accounts do not appear during setup:
- Make sure the Google account you signed in with has Standard or Admin access to the Google Ads account
- If you use a Manager Account (MCC), check that the account is linked and active
- Try signing out of Google and signing back in with the correct account
Data is not syncing
If your campaigns appear but spend data is missing or outdated:
- Go to Settings > Integrations and check the connection status
- If the status shows an error, try disconnecting and reconnecting
- Google Ads data is typically available within a few hours of each day ending