Atribu Documentation
Marketing attribution platform — connect ads, CRM, and payments to see which campaigns drive revenue
Atribu connects your ad platforms, CRM, and payment providers to show you exactly which ads drive revenue. Stop guessing which campaigns work — see the full picture from ad click to payment.
Get started
Get started in 5 steps
Create your account, connect your data sources, install the tracker, and see your first attribution data
Install tracking
Add the Atribu tracking script to your website in under 2 minutes
Connect ad platforms
Connect Meta (Facebook/Instagram) and Google Ads to sync campaign data
Connect payments
Connect Stripe or MercadoPago to track revenue attribution
Features
Dashboard
Your marketing command center — KPIs, charts, traffic sources, top campaigns
Ads Performance
Rank campaigns by ROAS, drill into ad-level metrics (CTR, CPC, CPM, CAC)
Customer Journeys
See the full path from ad click to payment for every customer
Ads Explorer
Spy on competitor ads — see what they're running and for how long
Ads Lab
AI-powered ad creative generator — create copy and scripts from your winning ads
Calendar
See appointments and conversions on a unified timeline
Concepts
Attribution Models
8 models for assigning credit — last touch, first touch, linear, and more
Revenue Types
Cash vs pipeline vs gross — why only confirmed payments count for ROAS
Identity Resolution
How anonymous visitors become known customers across devices and channels
API
API Quickstart
Make your first API call in 2 minutes
API Reference
Full endpoint documentation — analytics, campaigns, conversions, customers
For AI agents
| Resource | Description |
|---|---|
/llms.txt | Structured markdown index of all documentation |
/llms-full.txt | Complete documentation as a single markdown file |
/api/v1/openapi.json | OpenAPI 3.1 specification |