Dashboard
Your mission control for marketing performance — KPIs, charts, traffic sources, and top campaigns at a glance.
The dashboard is your mission control. It brings together every important marketing metric into a single view so you can understand how your campaigns are performing right now and how that compares to the previous period.
KPI metrics bar
The top of the dashboard shows your key performance indicators side by side. Each metric compares the current period to the previous period of equal length.
| Metric | What it means |
|---|---|
| Visitors | Unique people who visited your website in this period. |
| Revenue | Cash that came in from ad-attributed conversions (Stripe or MercadoPago payments only). |
| Spend | Total amount spent on ads across all connected platforms. |
| CAC | Customer Acquisition Cost — your ad spend divided by the number of conversions. Lower is better. |
| Bounce Rate | Percentage of visitors who left after viewing only one page. |
| Online Now | People currently browsing your site (updates every 30 seconds). |
Each metric shows a percentage change compared to the previous period. Green means the number improved; red means it went in the wrong direction.
Revenue only counts real payments
Revenue for ROAS calculations only includes confirmed cash payments from Stripe and MercadoPago. Pipeline values from your CRM (like deal estimates) are shown separately and never mixed into ROAS.
Date range picker
Select any time period and Atribu automatically compares it to the previous period of the same length. For example, if you select the last 7 days, the comparison period is the 7 days before that.
Quick presets are available for common ranges: last 7 days, last 14 days, last 30 days, or a custom range.
Attribution model selector
Choose how credit is assigned to your marketing touchpoints using the dropdown in the header. Switching models instantly recalculates revenue, ROAS, and campaign rankings across the entire dashboard.
Learn more about models
See Attribution Models for a detailed explanation of each model and when to use it.
Main chart
The main chart is a dual-axis visualization showing two metrics over time:
- Blue line: Visitors per day (left axis)
- Amber bars: Cash revenue per day (right axis)
Hover over any day to see exact numbers in a tooltip. The tooltip also shows ad spend for that day when available. You can toggle either series on or off by clicking the colored square next to its label in the metrics bar.
Breakdown boards
Below the main chart, four boards break down your traffic by different dimensions. Each board has multiple tabs:
| Board | Tabs |
|---|---|
| Traffic Sources | Channel, Referrer, Campaign, Keyword |
| Geography | Country, Region, City |
| Content | Page, Entry Page, Exit Page |
| Technology | Browser, OS, Device |
Each row shows visitors, visits, pageviews, bounce rate, conversions, and revenue. Click any row to see a detailed breakdown dialog with the full data.
The Traffic Sources board also includes a donut chart that visualizes channel distribution at a glance.
Top campaigns
The bottom of the dashboard shows your highest-performing campaigns ranked by attributed revenue. Each campaign displays:
- Total spend and attributed revenue
- Number of conversion results
- ROAS (Return on Ad Spend)
Click View All to go to the full Ads Performance page.
Dashboard filters
Use the filter bar below the date range picker to narrow down all dashboard data. Available filter dimensions include:
- Channel — Paid Social, Organic Search, Direct, etc.
- Country — filter by visitor country
- Device — Desktop, Mobile, Tablet
- Campaign — specific ad campaigns
- Goal — filter by conversion type (e.g., only show payment_received)
Filters apply to every section of the dashboard simultaneously — KPIs, charts, breakdowns, and top campaigns all update together.
Connection health banner
When you have integrations connected (Meta, Google Ads, Stripe, GHL), a health banner shows next to your profile name. It indicates the sync status of each connection, letting you know if data is fresh or if any connection needs attention.
Journey & Users card
At the bottom of the dashboard, a tabbed card lets you quickly browse customer journeys, visitor lists, and conversion funnels without leaving the page. See the Customer Journeys page for full details.