Reports
Generate branded marketing performance reports to share with clients or your team.
Reports let you create professional, shareable marketing performance summaries. They are ideal for client reporting, team updates, or monthly performance reviews.
What is included in a report
Each generated report contains:
- KPI summary — spend, revenue, ROAS, visitors, and conversions for the period
- Top campaigns — your best-performing campaigns ranked by attributed revenue and ROAS
- Channel breakdown — traffic sources and how each channel contributed to results
- Attribution analysis — how credit is distributed across touchpoints under your chosen model
- Conversion overview — counts and values for each conversion type
Creating a report
Go to the Reports page
Navigate to Reports in the sidebar. You will see any previously generated reports listed here.
Click Generate Report
Click the Generate button in the top right corner to open the report configuration dialog.
Select your date range
Choose a preset (Last 7 days, Last 14 days, Last 30 days) or pick a custom date range using the calendar.
Choose an attribution model
Select which attribution model the report should use for revenue and ROAS calculations. The model you choose affects how credit is distributed across campaigns.
Generate and review
Click Generate and wait a few seconds. Atribu pulls all your data, runs the calculations, and creates the report. Once ready, you are taken to the report detail page.
Viewing a report
Each report has its own detail page showing the full content. You can scroll through all sections — KPIs, campaign rankings, channel analysis — in a clean, print-ready format.
Sharing reports
Every report gets a shareable public link. Anyone with the link can view the report without needing an Atribu account.
Copy the share link
On the report detail page, click the Share button. The public URL is copied to your clipboard.
Send to your client or team
Paste the link in an email, Slack message, or anywhere else. The recipient sees a read-only version of the report.
Downloading as PDF
Click the Download button on any report to export it as a PDF file. The PDF preserves the report layout and can be attached to emails or printed.
Managing reports
- Reports are listed on the Reports page with their date range, model, and creation date
- Click any report to view its full content
- Delete reports you no longer need using the trash icon
Reports reflect a point in time
Reports capture your data at the moment they are generated. If new conversions come in or attribution data changes after generation, the report will not update automatically. Generate a new report to get the latest numbers.