Get Started with Atribu
Set up Atribu in 5 steps to see which ads actually drive revenue
Atribu is a marketing attribution platform that connects your ad platforms (Meta, Google Ads), CRMs (GoHighLevel), and payment providers (Stripe, MercadoPago) in one place. Instead of guessing which campaigns are working, you see exactly which ads led to real payments -- so you can stop wasting budget and double down on what works.
Setup overview
Getting started takes about 15 minutes. Here is what you will do:
Create your account
Sign up at atribu.app and create your first workspace. A workspace is your top-level container -- most businesses need just one. Inside each workspace, you create a profile for each brand or client you manage.
Install the tracking script
Add a small JavaScript snippet to your website. This is how Atribu sees who visits your site, which pages they view, and where they came from (Google, Instagram, a specific ad, etc.). It works like Google Analytics but is purpose-built for attribution.
Connect your ad platforms
Link your Meta (Facebook and Instagram) or Google Ads accounts. Atribu pulls in your campaigns, ad sets, individual ads, and daily spend data automatically. This is what makes it possible to calculate your return on ad spend (ROAS) -- the ratio of revenue earned to money spent on ads.
Connect your payment provider
Link Stripe or MercadoPago so Atribu knows when actual money comes in. Every payment is matched back to the ad that originally brought the customer to your site. This is the key difference between Atribu and basic analytics tools: you see real revenue, not just clicks.
Connect your CRM (optional)
If you use GoHighLevel, connect it to pull in contacts, deals, appointments, and pipeline stages. This lets you track the full journey from ad click to booked appointment to closed deal.
What happens next
Once your integrations are connected and the tracker is installed, data starts flowing into your dashboard within minutes. You will see:
- Visitors and sessions from your tracking script
- Ad spend and performance from your connected ad platforms
- Revenue and ROAS once payments start coming through
- Full customer journeys showing every touchpoint from first ad click to payment
The more data sources you connect, the more complete your attribution picture becomes.
To understand how Atribu assigns credit to different touchpoints, see Attribution Models. For details on how anonymous visitors become known customers, see Identity Resolution.