Connect Your Ad Platforms
Link Meta and Google Ads to import campaigns, spend, and performance data
Connecting your ad platforms lets Atribu pull in your campaigns, ad sets (or ad groups), individual ads, and daily spend data. This is what makes it possible to calculate ROAS (Return on Ad Spend) -- the ratio of revenue earned to money spent on advertising. Without this connection, Atribu can still track visitors and conversions, but it cannot tell you which specific campaigns are profitable.
What gets synced
Once connected, Atribu automatically imports:
| Data | Description |
|---|---|
| Campaigns | All campaigns in your ad account, including name, status, and objective |
| Ad sets / Ad groups | The targeting groups within each campaign |
| Ads | Individual ad creatives, including thumbnails and video references |
| Daily spend | How much you spent each day, broken down by campaign, ad set, and ad |
| Impressions | How many times your ads were shown |
| Clicks | How many times people clicked your ads |
Performance metrics like CPM (cost per thousand impressions), CPC (cost per click), and CTR (click-through rate) are calculated automatically from this data.
Connect your platforms
Open Integrations
In your Atribu dashboard, go to Settings > Integrations.
Click Connect Meta
Find the Meta card and click Connect. You will be redirected to Facebook.
Authorize in Facebook
Log in to Facebook (if not already) and review the permissions Atribu is requesting:
- ads_read -- Read your ad account data (campaigns, spend, performance)
Click Continue to authorize.
Select ad accounts
After authorization, choose which ad accounts you want to sync. You can select multiple accounts if you manage ads for several businesses.
Done
Atribu begins syncing your data immediately. You will see campaigns and spend data in your dashboard within a few minutes.
Sync frequency
Atribu syncs your Meta ad data automatically. After the initial import (which pulls historical data), updates arrive throughout the day. Spend data for the current day may take a few hours to reflect the latest numbers, as Meta's reporting API has its own delays.
Re-authorization
If Atribu adds new features that require additional permissions, you may need to reconnect your Meta account. When this happens, you will see a banner in Settings. Facebook only shows the permissions dialog when Atribu explicitly requests it, so the reconnection process is quick -- your existing data is preserved.
Open Integrations
In your Atribu dashboard, go to Settings > Integrations.
Click Connect Google Ads
Find the Google Ads card and click Connect. You will be redirected to Google.
Sign in with Google
Sign in with the Google account that has access to your Google Ads account. Review the permissions and click Allow.
Select your customer account
If your Google account has access to multiple Google Ads customer accounts (common for agencies using a Manager Account), select the one you want to sync.
Done
Atribu begins syncing your Google Ads data. Campaigns, ad groups, ads, and spend data will appear in your dashboard within minutes.
Manager accounts
If you use a Google Ads Manager Account (MCC), you can connect individual client accounts underneath it. Each client account syncs independently.
Troubleshooting
I do not see my ad accounts
- Meta: Make sure you are logging in with a Facebook account that has at least "Advertiser" access to the ad account. If you manage ads through a Business Manager, the ad account must be shared with your personal Facebook account.
- Google Ads: Make sure you are signing in with the Google account that has direct access (or Manager Account access) to the Google Ads customer account.
Data is missing or incomplete
- Recent changes: After connecting, the initial sync pulls historical data. This can take a few minutes for accounts with many campaigns. Check back in 10-15 minutes.
- Paused campaigns: Atribu imports all campaigns regardless of status (active, paused, archived). If you do not see a specific campaign, check that you connected the correct ad account.
- Spend shows zero: Some campaigns (especially brand awareness campaigns) may have impressions but very low or zero recorded spend on certain days. This is normal.
I need to reconnect
If your connection stops working (for example, if you changed your Facebook password or revoked access), go to Settings > Integrations, find the platform, and click Reconnect. Your historical data is preserved.
Next steps
Connect Payments
Link Stripe or MercadoPago to attribute real revenue to your campaigns
Connect GoHighLevel
Sync contacts, deals, and appointments from your CRM
Meta Integration Details
Video previews, CAPI conversion export, and Meta-specific configuration
Google Ads Integration Details
Conversion export, Manager Account support, and Google Ads-specific setup